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Direct Mail Guide


Using Personalized Printing as a Tool in Marketing 

Studies have demonstrated that personalization works better as a marketing tool than all the other ways. The main reason behind the success of personalization is that consumers are more likely to give a response to marketing communication that has their needs addressed. There are many channels that you can use to offer direct marketing including email and print. Digital marketing is cheaper, but print will offer quality and personalization that will definitely boost your relationship with the client.


In the past, print was only meant for basic documents but digital offset printing has made it better to print and decorate material in ways never imagined before. High quality documents can now be produced at high speeds without distorting the quality. Even better, each page can be personalized to be completely different keeping the same level of quality. For personalization purposes, you can even print each client a high quality customized document at a low cost.


Printing these customized documents separately is referred to as Variable Data Printing. This form of printing is normally used on insurance documents, credit card statements, and financial documents, among other confidential documents. Methods that were used back in time only restricted these documents to an overprint on pre-printed stock and less personalization.


When operating a business across several states, printing the documents separately should be the least of your concerns thanks to the modern printing methods. You just have to personalize them properly using a digital printer which will do most of the work. Businesses that don't have a close relationship with their clients can make use of this service to create powerful relationships. Use demographics of the locations your clients are to make them feel the sense of personalization.


When personalizing your print, you can allow the customer to select what they want included through a questionnaire or the website. Existing and potential clients will always be happy to have a print that shows that you really care about their needs. You can be sure that the print document will be kept by the client for a long period. While at printing, ensure to cover as many needs as possible.


When it comes to client acquisition, print has a huge influence, especially when used in combination with other methods. This is because print has some strengths that digital marketing channels lack and vice versa. Using all these methods together ensures personalization as well as reaching a wide audience within the shortest time which is beneficial to your business. Every door direct chicago also enables you to create a strong bond between your clients and the company.